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About Us

MEDIA HOUSE

Media House was established in Pakistan with the purpose to build the capacity of the working journalists in Khyber Pakhtunkhwa (KP) and the Tribal Areas in particular, Balochistan and the rest of Pakistan in general. It opened its office in Peshawar in collaboration with Mediothek in 2008 and moved to Islamabad in 2013, which later on registered as an independent organization.

Media House provides a platform to train journalists from Pakistan, especially the KP and the Tribal Areas to help build peace and resolve conflicts through effective and efficient use of media. The Media House workshops and training sessions help the working journalists to enhance their professional skills. These activities offer them opportunities to improve media coverage and play their role in building and strengthening peaceful and democratic society. The trained journalists help in multiplying the impact of these activities by sharing their experiences with other local journalists in their respective press clubs.

Media House has established a strong networking liaison with radio stations, press clubs, media faculties of the universities and other media organizations through Pakistan particularly Khyber Pakhtunkhwa/FATA, and Balochistan.

It has been contributing to the professional growth of the working journalists in radio and TV production by arranging trainings for midcareer journalists since 2008. It has been working closely with academics in universities on curriculum projects in the discipline of Journalism and Mass Communication.

The Media House training activities have been supported and continue to get support from Friedrich Ebert Stiftung (FES), Mediothek Afghanistan, Heinrich Boell Stiftung (HBS), Deutsche Welle Radio and Television Akademie, and UNESCO during these years. Media House board consists of professionals with experience in local, national, and international media organizations.

At present, Media House is focusing on developing curriculum for universities and building the capacity of journalists in Conflict Reporting and focuses on conflict-sensitive Journalism; physical and digital safety in conflict reporting; psychological risks; ethical standards in crisis reporting; and strengthening of local government system through effective media coverage.

The Director of the Media House Islamabad enjoys respect among the mainstream media institutions of the country. He has worked with DW Akademie in Germany, and remained Professor of Journalism for more than 20 years in the University of Peshawar. He is member of the Pakistan Press Council; Pakistan Electronic Media Regulatory Authority (PEMRA); and several academic bodies of Universities. He was instrumental in founding the first ever community radio in University of Peshawar in the year 2003.

Media House has a strong internal mechanism of monitoring and evaluation. It monitors all activities and makes changes if required as a corrective action in the design or planning on the basis of the evaluation of results. All the activities carried out are documented regularly with impact analysis in progress reports and the achieved outputs are checked through evaluation report.

Media in Khyber Pakhtunkhwa and the tribal area:

Perils and Prospects

Media is one of the most influential and vital institutions of society. It has always played a very important role in conflict zones and troubled areas in shaping public opinion. In volatile and uncertain environment media and media persons become more important in facing new challenges on various levels.

Due to lack of some of the essential amenities media and media persons both are pushed to the limit. Lack of sufficient and adequate training and education make the otherwise veracious news and information doubtful. This is truer about the troubled areas of the northwest Pakistan.

Except for some individual efforts here and there organized training for the working journalists in the troubled areas of Pakistan remains sparse.Given that the governments of both Afghanistan and Pakistan have opened FM Radio stations and different TV channels in the troubled areas around their borders to propagate, educate and sensitize the masses, media, media education, and practicing media become extremely important.

These national and international radio stations and TV channels work in the Tribal belt and Khyber Pakhtunkhwa which are both very fertile and testing for journalistic activities and the press clubs there. All this makes opportunities of training and education for the press clubs and working journalists important. Journalistic activities have to continue in these areas for the media and the media practitioners to play their roles effectively and efficiently in the Tribal areas and Khyber Pakhtunkhwa. Media House provides a platform to media and media practitioners especially from these areas to address their professional needs to meet the challenges and obstacles they face.

The literacy rate in the Tribal areas and Khyber Pakhtunkhwa is abysmally low especially in the former. A small percentage of the population can barely read and write which is one of the biggest challenges for print media. This, on the other hand, creates an opportunity for the electronic media like radio and TV to play their role. Most of the people associated with journalism in these areas especially in the Tribal Belt are not properly educated and trained in media. A very few have a university degree in journalism and media education and thus are not familiar with journalistic norms and ethics. The security situation and the local social setup make journalistic activities extremely hard if not impossible for the non-local media practitioners. That means building the capacity of journalists in these areas is of paramount importance than ever before. Due to the prevalent violence and militancy in the Tribal areas and Khyber Pakhtunkhwa journalists working there continue to face threats. This is not to say anything about the ones who have been kidnapped and murdered. On the other hand, the economic condition of the journalists in these areas leads to yet another problem: journalistic norms and ethics are compromised.

Some of the important challenges media and media practitioners have to face in these areas include

Complex Tribal society
Lack of journalistic ethics
Inadequate journalistic training
Poor infrastructure
Access to information
Internal Politics

Media House was established in Pakistan with its office in Peshawar for the purpose of building capacity of the working journalists in Khyber Pakhtunkhwa and the Tribal areas in particular and Balochistan and the rest of Pakistan in general. It opened its office in Peshawar in collaboration with Mediothek in 2008 and moved to Islamabad in 2013.

Media House provides the journalists with an open and safe space for voluntary work where they access information and develop a network with their colleagues across Pakistan. The Media House workshops and training sessions help them broaden their professional skills and share their experiences with their counterparts working in conflict zones. These activities afford opportunities to the journalists to improve media coverage and play their role in building and strengthening peaceful and democratic society.

Aims and Objectives of the Media House

To reach out to the journalists in the Tribal and peripheral areas of Khyber Pakhtunkhwa and Pakistan
To help improve and maximize the journalists’ potential and train them in modern journalistic skills in electronic media especially Radio and TV
To give hand-on experience in Adobe audition and video editing
To help journalists be the tool and vehicle of change
To help media practitioners appreciate and understand journalism and journalistic activities in conflict zones
To enable the working journalists to work professionally without risking their life and compromising on quality journalism
To provide access to current publications, reference literature to facilitate investigative and analytical reporting
To afford an opportunity and a multiplier effect by bringing committed journalists and editors together to support conflict resolution, peace building, and democratic values
To provide safe and free zone and a work-conducive environment to the journalists working in the conflict zone

Considering the narrowly defined current media landscape in the region, Media House supports the development of objective and professional reporting committed to peace and the rule of law and strives to counterbalance extremist media outlets provoking violence.

Media House has developed a work plan to train journalists of the Tribal areas and Khyber Pakhtunkhwa to help build peace and resolve conflicts through effective and efficient use of professional resources; frequent interaction for skill development with media professionals and academia; networking with counterparts; hand-on experience of latest techniques; and evolve an open and educated dialogue to celebrate diversity.

Target Group

Our main target group is the journalists working in the Tribal areas and Khyber Pakhtunkhwa.

We work with the Department of Journalism and Mass Communication, University of Peshawar; Tribal Union of Journalists( TUJ); Press Clubs in the Tribal areas and in the districts of Khyber Pakhtunkhwa.

Outcome

Enhanced skill and well trained professionals
Improved relations and efficient networking among intra and international media practitioners, civil society, and academia
Organized cooperation for peace building and strengthening democratic institutions
Collaboration among journalists working in and on conflict zones especially in the Tribal areas and the rest of Pakistan
Launch an online Magazine for Pak-Afghan journalists
Strengthened facilities and training material for media practitioners and working journalists
A reputable and credible news agency Activities.

Activities

- Capacity building workshops for journalists
- Round table discussions and lectures on critical and controversial issues pertaining to media working journalists
- Online discussions on different media topics
- Exchange programs with Pakistan and Afghanistan
- Interaction with established national and international journalists

Partners

Mediothek Afghanistan, Kabul
Departments of Journalism and Mass Communication in University of Peshawar and other universities in Khyber Pakhtunkhwa
Higher Education Commission (HEC)
Friedrich Ebert Stiftung (FES), Islamabad
Heinrich Boell Stiftung (HBS), Islamabad
Deutsche Welle Academy, Bonn, Germany
Chal Foundation, Islamabad
Press Council of Pakistan (PCP)
Peshawar Press Club and Press Clubs in Khyber Pakhtunkhwa
Khyber Union of Journalists, Peshawar
Tribal Union of Journalists
Pakistan Broadcasting Corporation (PBC)
Pakistan Television Corporation (PTV)
Bacha Khan Education Trust, Peshawar

Facilities at Media House

Radio and TV studios
Audio/Video editing Lab
Resource center and Archive
Internet and computer lab facilities
Seminar rooms for discussions and dialogue